Software selling could be a very profitable business. Software applications if accepted by the target audience is like a cash cow as the development efforts are done one time and later deployments only require the company to make few customization (if required) for each client. Some companies even do not allow the customization and software application is sold literally off the shelf. Software marketing requires understanding of information technology. If the company is able to use maximum avenues marketing avenues the software application’s chances of success can increase drastically. Marketing over the Internet is not very expensive as there are many ways the marketing could be done free of cost and/or by paying a very little fee.
Search Engine Optimization:
Like normal marketing in software marketing reaching out to the target audience meaning customers and potential customer is so very important. Marketing over the Internet is a specialized skill and when it comes to dealing in B2C products buyers of the software application are needed on daily basis. Most of the B2C customer traffic is obtained through the search engines. That is why search engine optimization techniques both at site design and content level needs to be implemented efficiently. Most of the times people do not bother to go beyond the first page of the search results so it is important for companies to appear in top searches to keep their chances of making successful sales alive. Keep in mind that the search engine algorithms always keep on changing so having SEO friendly website and content is not a onetime activity, rather regularly updating the content and strategy is required to appear among the top searches.
Software applications need to be submitted to multiple places across the Internet on different downloading outlets. Software submission is perhaps the only and most necessary way to make the software application popular among the target audience. Submission at multiple famous downloading portals allows the target buyers to know about the software applications and people do not mind downloading apps from the servers they trust. It is not very easy to cover all the famous shareware downloading portals manually. This task can be accomplished by software submitter applications that are available easily on many virtual market outlets on small payments.
Keep your eggs in different baskets and Link building:
Link building is the important activity to raise the search engine ranking of your software product. Back links are nothing but URL of particular pages of company or specifically the products at various Internet locations. Having world’s best content residing on your own website will not make you as successful as compare to having normal content across the web on many blogs, articles directories, forums etc. Apart from opening a company’s own blog for software promotion can create many back links to the main website or even software product page very easily. Similarly, posting articles on famous web articles directories with back links to the main website can also increase the target audience and Search engine ranking drastically. Many people are subscribed to article directories via RSS feeds and other methods. So having articles with back links published on these directories mean more and more links. Finally, forums are the places where potential traffic goes to see if the particular software products and/or companies are of ay worth or not. Many people who have used the application post their feedback and reviews about the products. However, competitors sometime use the negative tactic to defame the rival products by badmouthing baselessly about it. So it is important for the companies to provide their own feedback and reviews as well to minimize the negative impact created of them.
Adopting Email Marketing Strategy:
Email marketing is also a very effective way of marketing the software products. However, sending message to every Tom, Dick and Harry will not bring you the desired results. Email audience should be chosen carefully and concise and crisp message should be sent to make it more effective and fruitful. Instead of bombarding target audience Inbox with millions of emails it is better to send fewer but effective messages. Lastly, there is no need to mention that email marketing and spamming are two different things and the company should adopt email marketing and abstain from opting for spamming.
Conclusion:
Even the best B2C software products need to be marketed properly from different channels available online to get true return on Investment. There are various methods of marketing online are available and most of the times combination of these methods have to be adopted rather than relying on single one.
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